+47%
AOV
A Specialised E-commerce Platform Built for Level 2 Electrical Professionals
Level 2 Shop is a purpose-built electrical wholesale platform created specifically for Level 2 Authorised Service Providers across Sydney and New South Wales. Unlike a general electrical supply store, the business focuses on making it easier for ASP electricians and contractors to source specialised Level 2 materials from one convenient online destination.
Brandwings designed and developed a professional, trade-focused e-commerce website that simplifies product discovery, online ordering and customer account management while clearly communicating the company’s unique industry position.
Level 2 electricians often need to source materials from several different suppliers to complete a single project. This can result in multiple orders, delayed deliveries, inconsistent pricing and valuable working hours lost chasing stock.
Level 2 Shop needed an online platform that would bring specialised ASP materials together, make ordering straightforward and establish the business as a reliable electrical wholesaler for industry professionals.
We created a structured and easy-to-navigate online store that allows customers to quickly browse products, compare options and order the materials they need.
The design combines a strong industrial identity with a clean e-commerce experience. Products are organised into practical categories such as overhead materials, underground materials, poles and brackets, metering, MSB equipment and substation supplies.
Promotional products, bestselling items and clear pricing are positioned throughout the website to help customers identify relevant products and make faster purchasing decisions.
A comprehensive online catalogue presents Level 2 electrical materials through clearly organised product categories, detailed product pages and transparent pricing.
Trade customers can register, sign in and manage their shopping experience through a dedicated customer account system.
A streamlined cart and ordering process allows customers to purchase multiple products through one convenient platform.
Customers can save products for future orders and compare different items before making a purchasing decision.
Dedicated promotional and bestseller sections help highlight popular materials, current offers and frequently purchased products.
Product availability information helps electrical professionals plan purchases and identify whether materials are ready to order.
Customers can access order-tracking functionality to follow the progress of their purchases and deliveries.
The website includes an integrated blog where Level 2 Shop can publish useful information, product updates and electrical industry insights.
Customer feedback, business information, delivery policies and supporting trust elements help strengthen confidence in the company and its online ordering process.
The website was designed with a bold, practical and trade-oriented visual direction. Clear typography, structured product grids and straightforward navigation make it easier for busy electrical professionals to find information without unnecessary distractions.
The user experience supports both customers who know the exact product they require and those who prefer to explore products by application or category.
The completed platform gives Level 2 Shop a professional digital storefront that reflects its specialist understanding of the electrical industry.
Instead of operating as a simple informational website, the platform works as an active online sales and product-management channel—helping the business showcase stock, promote products, receive customer orders and support Level 2 professionals more efficiently.
The result is a focused e-commerce experience built around the company’s core promise:
One Shop. One Order. One Delivery.
AOV
Mobile sales
Lighthouse score
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